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I began the process of working to expand my business into the REO market quite sometime ago and have had some success but have found the process of marketing myself to the bank and asset management companies to be quite daunting. I have built a career on marketing my abilities, experience, results, accomplishments, etc. and in the REO arena none of the aforementioned matters AT ALL! WOW!! Now to be fair, there are banks I am working with that actually do take experience and qualifications into consideration but there are far too many that do not. It is amazing! One of my latest responses to an inquiry I made was: All agents are treated equally regardless of experience, past work history, accreditations, or recommendations. We appreciate your interest in our company. However, at this time we are not seeking any additional coverage nationwide. Your information will be kept on file for future reference Really? Is it me or does this response seem entirely ridiculous? This is the first time I have ever seen a selection process based on anything other than the criteria above. Can any of you imagine going out for a listing with a homeowner that has this mindset. So, it would seem the first agent at the house gets the listing?? Anyone have any suggestions or feedback of their own? |
NO EXPERIENCE NECESSARY!!! REALLY??
Monday, December 21, 2009, 02:13 PM
[General]

